We are a leading branding agency based, working to facilitate our customers in their marketing by promoting their websites by increasing their chances of visibilities in search engine outcomes pages using the powerful tool of paid marketing or utilizing other means of branding. We work to connect our clients with their right potential customer bases by delivering the correct messages at the correct time. We assist our clientele through the changing trends of their audience and their tastes, choices, demands, and preferences arising from technological and other socio-economic factors.
Services We Offer
For recruiting we screen out candidates with the help of our assessment methods and expert’s knowledge. The candidates historical background and academics are maintained in digital records, we maintain records of different aspects, so we get the critical insight and information about the candidate. The information will be confidential and won’t be shared to anyone. Similarly, we get the essential details from employers too, so we can share that with the employees and credentials of employers won’t be doubted.
We connect our clients with candidates at our platform and gets convenience for both. The ease is due to a digital platform, it creates an opportunity for both the employees and employers.
How to create a brand: the difference between brand and logo
Before seeing better what are the basic steps to create a brand, let’s clarify the words. A little while ago I used the word ” brand “. In this increasingly globalized world, the use of Anglo-Saxon terminologies is now commonplace.
Brand is nothing more than the English translation of a trademark. Instead, we must pay attention to the difference between brand and logo . The latter is trivially the graphic representation used in reference to a product, a service, or even to something that has nothing to do with the corporate world, such as a musical group.
It usually consists of a symbol , accompanied in the case by a precise lettering. Instead, to create a brand we will be obliged to take into consideration a whole series of variables and, at the end of this particular process, the creation of a logo will also be included.
To better understand this concept, let’s start immediately to see how to create a brand and what are the steps necessary for its realization.
So give me a few minutes of your time, and read this short guide in one breath.
Find your niche
Often among the business proposals narrated on our site, we have identified the first fundamental element for starting a business, the search for one’s own market niche . The same procedure must be applied when thinking about how to create a brand.
They took their cue from American-style market research: through a series of questionnaires they tried to understand what consumers’ needs were.
Advertising radically changed perspective: it was no longer a question of creating a need, but of understanding what those already existed and how to satisfy them.
We should implement more or less the same mechanism, but nowadays we are fortunate to have tools that will facilitate us in this action. One above all is without doubt the network .
The secret for the road to the success of a new brand? Starting on the right foot. We asked some experts from the fashion world to help us define the fundamental steps to create the foundations of a successful future for a young brand
1 – Choose the right moment in your career. It can happen otherwise, but it often comes after experiences in other fashion houses: few are ready for the big leap immediately after graduation
How does a designer understand that he is ready to start his own business? Roberto d’Incau, headhunter and coach, Lang & Partners : “Creativity is a necessary but not sufficient condition: when a designer is really clear that he must also know how to move well in the business world, preferably with a managerial or entrepreneurial partner, only then is ready to take the leap. Furthermore, before starting your own business you need to have a clear and shared business plan based on concrete elements. In my opinion, finishing your studies and starting your own business immediately is wrong: it is much better to understand, from within a maison, how a company works, from a creative and business point of view, and then think about your own project, involving the right partners “.
2 – Check that you have the right mood… and look for the missing characteristics in the team. A solo career is not easy: it is essential to prepare for the inevitable difficulties in a competitive world like that of fashion. And create a close-knit team around your nascent project.
What are the psychological characteristics necessary for a designer attempting a solo career? Roberto d’Incau, headhunter and coach, Lang & Partners: “A designer who decides to open his own brand must believe in himself, not fall in the face of first difficulties, know how to manage relationships well, be creative and entrepreneurial at the same time. It is not easy to have all these qualities: for this reason it is important to have a good team alongside, even if small ”.
3 – Prepare legal protection for your brand and your creativity Impossible to deny it: protecting your brand is essential, from the very beginning. As the lawyer explains, if the trademark is correctly registered immediately and the contracts with suppliers and collaborators are clear and legally valid from the beginning, even more expensive problems are avoided in the future .
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